Toyota Land Cruiser 250

Launched originally as the Toyota BJ on August 1, 1951, the Land Cruiser series is now 72 years old. Immediately after its launch, it became the first vehicle to climb to the sixth station of Mount Fuji

Toyota Motor Corporation (Toyota) has unveiled the new Land Cruiser "250" Series to the world, with the launch planned for the first half of 2024 in Japan.

Toyota Safety Sense, the latest active safety package with advanced and improved functions, is standard on all new Land Cruiser grades.

With the same GA-F platform as the 300 Series, the new 250 Series has dramatically improved off-road performance. As a reliable and practical choice for customers, it has improved ease of handling and comfort for on-road driving as well.

The new 250 Series is a core Land Cruiser model with the same GA-F platform as the 300 Series to dramatically improve basic performance as an off-roader.

Improved off-road driving support through enhanced functionality of the Multi-Terrain Monitor and Multi-Terrain Select

Coupled with a sturdy and stable interior space, horizontal instrument panel, and switch shapes that are clear and easy to operate in a range of driving conditions, styling contributes to improved functionality even on rough roads.

Electric power steering (EPS)Contributes to reduced loss of steering control when driving off-road, provides a crisper steering feel, improves maneuverability at low speeds, and enables Lane Tracing Assist

In a fusion of traditional and modern, interior and exterior styling on the 250 Series focuses on three keywords: "reliable" (reliability to withstand harsh usage conditions), "timeless" (timeless simplicity to remain a favorite), and "professional" (refined functional beauty common to lean professional tools).

Exterior styling employs horizontal lines to reproduce the unique Land Cruiser silhouette, while interior styling has shifted from a high-end, luxury ambiance to the feeling of true off-road functionality.