Amit Saraswat 
Kumho Tire will take centre stage at the event, boasting a vast 408-square-metre exhibit in Hall 6, Stand A030/B039. This platform will be used to highlight the company’s comprehensive product range across various segments, catering to cars, SUVs/4x4s, vans, and trucks under both the Kumho and Marshal brands.
A major focus will be the unveiling of the Ecsta Sport and Ecsta Sport S UHP summer tyres. These new offerings are poised to replace the existing PS91 and PS71 lines, promising advancements in performance and safety for drivers seeking exceptional summer tyre experiences.
Beyond the physical product launches, Kumho Tire is emphasising its commitment to digital innovation. The company will be showcasing its pioneering digital twin technology. This technology allows for the creation of virtual tyre models that can be subjected to rigorous simulations across diverse driving conditions. By eliminating the need for physical prototypes, digital twins offer a faster and more efficient way to analyse tyre durability and optimise performance characteristics.
Another exciting feature at the Kumho Tire exhibit will be the Smart Tyre System. This system leverages innovative sensor technology embedded within the tyres themselves. The sensors collect real-time data on crucial aspects like tyre pressure, temperature, and wear. This information is then relayed to the driver, empowering them to maximise tyre performance, extend tyre life, and ultimately enhance overall road safety.
Throughout the event, a dedicated team of Kumho Tire experts will be present at the stand. These specialists will be available to provide detailed explanations of the showcased technologies, answer visitor questions, and offer valuable insights into the company’s future strategic direction. This commitment to open communication underscores Kumho Tires’ dedication to continuous innovation and fostering strong customer relationships.
The Tire Cologne 2024 promises to be a valuable platform for industry professionals and enthusiasts alike. Kumho Tires’ presence at the event serves as a testament to the company’s commitment to pushing the boundaries of tyre technology and shaping the future of the tyre manufacturing industry.
