Amit Saraswat 
Ten Hyundai IONIQ 6 and Kia EV6 electric vehicles, boasting colourful graffiti depicting Busan’s symbols and the slogan “BUSAN is Ready,” will be provided to the Korean delegation. The final presentations from the three candidate cities – Busan, Riyadh, and Rome – will be made at the 173rd General Assembly of the BIE. BIE Member States will vote secretly to select the host city for the World Expo 2023.
To emphasise Busan’s commitment to hosting a carbon-neutral World Expo under the theme “Transforming Our World, Navigating Toward a Better Future,” the Group chose the IONIQ 6 and EV6 for this final campaign. The art car fleet will travel to prominent sights such as the Arc de Triomphe and the Louvre, as well as areas near the BIE headquarters and various embassies, to promote Busan’s bid to key officials from BIE member countries and tourists worldwide.
On November 28, the day of the 173rd General Assembly of the BIE, the Group will operate an art car around Le Palais des Congrès d’Issy, the venue for the General Assembly. Until the vote is cast, every effort will be made to gain the support of BIE members.
Throughout November, the Group will run large-scale outdoor video advertisements showcasing Busan’s attractions on 270 digital screens in major Parisian areas. During the Busan Expo Symposium and K-POP concert held in Paris last month, a few art cars were used to promote Busan’s bid ahead of the BIE General Assembly.
Additionally, the Group’s art cars travelled to major international events such as APEC Economic Leaders’ Week in San Francisco, the UN General Assembly in New York, the G20 Summit in New Delhi, India, and the ASEAN Summit in Jakarta, Indonesia.
The Group has actively promoted the Busan World Expo both domestically and internationally in the digital realm. More than 90 pieces of global content, such as short-form videos and graphic news, have been released to declare that Busan is the ideal location to host the 2030 World Expo.
The promotional video for the Busan World Expo, “Busan Initiative with the Whole World,” released by the Group last month, amassed over 100 million views within 17 days, contributing to the promotion of South Korea’s desire to host the event and Busan’s competitiveness.
