Amit Saraswat 
Artificial Intelligence (AI) has indeed permeated various aspects of our lives, ushering in a new era of technological innovation and convenience. Its presence is often subtle yet profoundly impactful, revolutionising industries such as automotive with groundbreaking advancements like advanced driving assistance systems (ADAS). At the recently concluded Bharat Mobility Global Expo 2024, AI-driven products took centre stage, showcasing their potential to redefine road safety and vehicle efficiency.
Among the notable exhibits was Rosmerta’s AI-powered driver monitoring and alert system, designed to cater to fleet operators. This Delhi-based auto-tech company presented a module equipped with real-time vehicle tracking capabilities and sophisticated driver monitoring functionalities. Utilising built-in cameras and IR blasters, the system employs AI algorithms to analyse driver attentiveness, detecting signs of drowsiness and inactivity. Upon detection, the system promptly issues alerts, urging drivers to take necessary breaks, thus mitigating the risk of accidents due to driver fatigue.
Moreover, Rosmerta’s module integrates GPS, SIM connectivity, and G-sensors to comprehensively monitor vehicle dynamics, enhancing overall safety and operational efficiency. By leveraging AI-driven analysis of road conditions, speed, and traffic signs, the system contributes to a safer driving experience for fleet operators and individual drivers alike. Priced at INR 30,000, Rosmerta’s solution underscores its commitment to advancing road safety through AI-powered technologies.
Echoing the sentiment of innovation, Karn Nagpal, President of Rosmerta, emphasised the transformative potential of real-time driver behaviour monitoring. Beyond fleet management, Nagpal believes in broader applications of such technology, foreseeing its adoption among individual buyers and taxi fleets, thus extending its societal impact.
In parallel, Denso, a global mobility supplier, unveiled its suite of AI-driven ADAS technologies aimed at realising accident-free mobility and fostering environmental sustainability. Leveraging machine learning and AI algorithms, Denso’s ADAS portfolio showcased advancements such as low-light detection, lane continuity, automatic emergency braking (AEB) optimisation, and close vehicle detection. These innovations, underpinned by deep neural networks and advanced sensor technologies, reinforce Denso’s commitment to redefining automotive safety standards through AI-driven intelligence.
Furthermore, Denso’s focus on electrification technology aligns with its vision of achieving carbon neutrality by 2035. The company’s energy management system, highlighted at the expo, promises to enhance electric vehicle battery performance and efficiency. By incorporating advanced battery monitoring systems and innovative heat management technologies, Denso aims to extend battery life, reduce charging times, and optimize overall energy utilisation, thereby accelerating the transition towards sustainable mobility solutions.
The convergence of AI and automotive technology heralds a new era of safety, efficiency, and sustainability in the transportation sector. As companies like Rosmerta and Denso continue to push the boundaries of innovation, the future of mobility holds promise for safer roads, cleaner environments, and enhanced user experiences. We look forward to witnessing such advanced technologies and innovations every year at the Bharat Mobility Global Expo.
