Deepika Agrawal 
Mahindra and Mahindra has updated its flagship XUV700 SUV for 2024 with a host of new tech features and styling enhancements. Bookings have been opened across authorized dealerships while demo vehicles will begin reaching dealerships from January 25. The company says that it has enhanced its production capacity to enable faster deliveries of the SUV. In terms of feature additions, the Adrenox suite in the 2024 XUV700 range gets 13 new technologies, bringing the total to 83 connected car features.
2024 XUV700 pricing
The MY24 XUV700 range has been priced from INR 14 lakh for the MX variant, INR 16.4 lakh for AX3 variant, INR 17.7 lakh for AX5 variant, INR 21.3 lakh for AX7 variant and INR 24 lakh for AX7L variant. All prices are ex-showroom.
Feature highlights
The new additions can include Prognosis alerts, vehicle status, location-based services, safety, remote functions, third-party apps, and novelty connected features. To access these functionalities, one requires an active Adrenox subscription which is available across the AX3, AX5, AX7, and AX7L variants of XUV700.
The firmware Over-the-Air (FOTA) technology allows seamless software updates just like on smartphones, utilising the inbuilt e-sim. The new Prognosis feature provides timely updates on upcoming service needs, enhancing vehicle maintenance and reliability. Ask Mahindra feature acts as a concierge service while the M lens feature allows drivers to scan buttons and tell-tale lights on the SUV to get instant information about their functions.
Exterior updates
Mahindra has introduced the elegant Napoli Black color on the 2024 XUV700 range, providing another option on the already diverse color palette. The shade accentuates the exterior with all-black roof rails, grille, and alloys. For those looking to add a personalized touch to their SUV, an optional dual-tone color with a Napoli Black roof is available. AX7L variant will also benefit from the integration of an Outside Rear-View Mirror (ORVM) with a memory function to add the touch of a layer of personalized convenience.
Interior updates
The AX7 and AX7L variants of the SUV have been updated with dark chrome air vents and console bezel, adding to the premium appeal of the cabin. These variants will now also offer captain seats for added comfort, accompanied by front-ventilated seats in the AX7L variant.
White Glove Chauffeur Training Programme
This program has been launched to provide training to chauffeurs by the manufacturer’s technical team on vehicle functionalities, ADAS systems, handling emergencies, and understanding faults and error signs. The aim is to ensure a seamless and comfortable experience for the owner. The pilot phase will start in Delhi and Ahmedabad, with extension plans for other metro cities. Mahindra is launching a pilot phase of this programme in Delhi and Ahmedabad, with extension plans for other metro cities. It will be conducted once every two months.
