Amit Saraswat 
Oben Electric is setting up shop in prominent locations across these new territories. Delhi residents can visit the Pitampura showroom, while Pune will have an outlet in the Wakad area. Foraying southwards, Oben Electric has opened dealerships in Kochi and Trivandrum, Kerala. Existing customers in Bengaluru will be happy to learn about new showrooms in Banashankari, Rajajinagar, and Electronic City, complementing the existing experience centre in HSR Layout. This aggressive expansion brings Oben Electric’s total showroom count to eight across these key locations.
The driving force behind Oben Electric’s rapid growth is its flagship motorcycle, the Oben Rorr. This electric motorcycle boasts an 8 kW electric motor, offering a thrilling 0-to-40 kmph acceleration in just 3 seconds. Riders won’t be left wanting for top speed either, as the Oben Rorr reaches a maximum of 100 kmph. Oben Electric isn’t just focused on performance; the Oben Rorr prioritises range anxiety as well. It delivers a certified range of 187 kilometres on a single charge (as per Indian Driving Cycle) and utilises advanced LFP cell technology that extends battery life and improves heat resistance.
Oben Electric’s Founder and CEO, Ms. Madhumita Agrawal, expressed her enthusiasm about the expansion, stating, “We are thrilled to launch new showrooms across these cities, marking a significant milestone in our journey. This strategic entry into Delhi, Pune, and Kerala, alongside our continued growth in Bengaluru, solidifies our position as a leader in India’s electric vehicle industry.” Highlighting the company’s commitment to building a robust national EV network, Ms. Agrawal added, “We are focused on building a strong network of showrooms and service centres pan-India.”
Oben Electric’s showrooms are designed to be more than just sales points; they’re immersive experiences for potential customers. Interactive spaces allow visitors to get a close look at the Oben Rorr, while curated selections of accessories and merchandise cater to motorcycle enthusiasts. These locations double as Oben Care service centres, providing comprehensive after-sales support, including servicing, spare parts, and an overall enriched customer journey. Oben Electric’s commitment to exceptional service is further emphasised by their utilisation of cutting-edge technologies that provide detailed product information and engaging experiences. This strategy not only strengthens Oben Electric’s network but also prioritises customer satisfaction.
With its strategic expansion and focus on customer experience, Oben Electric is well-positioned to become a major force in India’s electric vehicle landscape. The company’s commitment to sustainability and innovation, coupled with the impressive performance of the Oben Rorr, makes them a compelling choice for eco-conscious riders seeking an exhilarating electric motorcycle experience.
