Amit Saraswat 
This initiative comes as Norton itself delves into the world of electric mobility, currently developing its electric motorcycle. The partnership with EV leasing specialist DriveElectric allows Norton employees, or as they call them, “Nortoneers,” significant cost savings on new electric vehicles.
“We’re thrilled to offer this benefit to our team,” said Rob Ridgway, Head of Human Resources at Norton Motorcycles. “Not only does it contribute to a reduced carbon footprint, but it also provides substantial financial advantages to our employees.”
So, how does it work? Salary sacrifice allows employees to exchange a portion of their salary for a brand-new electric car. This reduces their taxable income and National Insurance contributions, leading to significant savings. For example, a 40% taxpayer could save GBP 2,358 annually on an MG4 SE or a staggering GBP 3,317 on a Tesla Model Y Long Range.
Norton isn’t stopping there. They’re providing their employees with access to DriveElectric’s “Complete” salary sacrifice solution, which includes insurance and early termination protection. This package can also be bundled with a home charging station and a special EV electricity tariff, further reducing running costs.
“Norton Motorcycles is a forward-thinking company,” said Mike Potter, Managing Director of DriveElectric. “By offering salary sacrifice, they’re giving their employees access to affordable electric cars while minimizing environmental impact.”
The environmental benefits are undeniable. Electric vehicles produce zero tailpipe emissions, directly contributing to cleaner air and combating climate change. Additionally, DriveElectric offers a “Plus” package that includes a smart charging solution, potentially reducing EV charging emissions by up to 89%.
Norton’s innovative salary sacrifice scheme not only fuels a greener future but also demonstrates the company’s commitment to its employees and the environment. This initiative paves the way for a more sustainable future, one electric ride at a time.
