WionDrive News Desk 
Maruti Suzuki India Limited (MSIL) has introduced the ‘Dream Series Limited Edition’ aimed at broadening access to car ownership and cutting-edge technologies for a wider customer base. The exclusive limited-time series is available for three popular models — the Alto K10 VXI+, S-Presso VXI, and Celerio LXI
priced enticingly at INR 5 lakh. However, this offer will only be available in the month of June.
Moreover, MSIL has announced price reductions for AGS variants of selected models, including Alto K10, S-Presso, Celerio, Wagon-R, Swift, Dzire, Baleno, FRONX, and Ignis.
The ‘Dream Series Limited Edition’ models will offer enhanced features at attractive prices to customers. These special variants promise a compelling blend of model-specific enhancements, accentuating key product propositions with additional safety and utility features. Commenting on the initiative, Partho Banerjee, Senior Executive Officer, Marketing & Sales, said, “Our ‘Dream Series Limited Edition’ models and reduced AGS prices demonstrate our dedication to make car ownership and advanced technology accessible to a wider section of society.”
Furthermore, the price reduction on AGS variants across selected models aims to make the technology more accessible. This strategic maneuver not only caters to the escalating demand for automatic transmission vehicles in India but also underscores Maruti Suzuki’s commitment to democratising technology at affordable price points.
Customers looking to book a ‘Dream Series Limited Edition’ vehicle can visit their nearest Maruti Suzuki Arena dealership as bookings are now open.
In a separate development, Maruti bolstered financial support for its dealerships across the country by inking a strategic partnership with DBS Bank India Limited. The two entities have signed a Memorandum of Understanding (MoU) to facilitate dealer inventory funding, catering to the evolving business needs of Maruti Suzuki’s vast network of over 3,863 sales outlets nationwide.
This collaboration aims to provide innovative financial products and comprehensive working capital solutions tailored to the specific requirements of Maruti Suzuki’s dealer partners. By leveraging the combined strengths and capabilities of the automaker and the bank, the alliance seeks to streamline and enhance the inventory funding process, ensuring a seamless flow of resources to support dealerships’ operations.
