Kia’s Design Chief: Changing Era for SUVs

Kia’s design philosophy, Opposites United, encapsulates the essence of contrasts in nature and humanity, driving the brand’s unique and praised styling approach. Under the guidance of acclaimed car designer Karim Habib, Kia’s lineup, including models like Sportage, Sorento, EV6, EV9, and EV5, showcases a distinct blend of soft and severe, curvesome and clean-cut design elements.

Habib, known for his contributions to BMW and now Kia, emphasizes that Kia’s design strategy is driven by aspiration, not just the pursuit of premium or luxury branding. While the new EV9 electric SUV may carry a higher price tag, Kia’s focus remains on creating cars that resonate with people, evoking care and emotion.

Opposites United isn’t just a philosophy for individual models but for the entire Kia lineup. It’s evident in the distinct design approaches of the EV6 and EV9 siblings, where differentiation is embraced without resorting to a uniform design language. Kia aims for a consistent yet diverse product portfolio that caters to various markets and vehicle types.

Habib clarifies that while future models won’t necessarily be as distinct as the EV6 and EV9, maintaining consistency and recognizability is vital for the brand. With a yearly production of nearly three million cars across different vehicle typologies, Kia avoids a one-size-fits-all approach.

Addressing the evolving landscape of SUVs, Habib remains humble about predicting the future. He acknowledges that SUVs were a response to consumer preferences but hints that a “post-SUV” era is approaching. As automakers focus on aerodynamics and sustainability, the traditional SUV might undergo a transformation or even give rise to new vehicle forms.

Kia’s approach to design finds inspiration in Land Rover’s authenticity, favouring clean lines and minimalist cues. The EV9’s silhouette, while not a bare-bones 4×4, reflects Kia’s interest in maintaining authenticity and character in a world striving for sleekness and aerodynamic efficiency.

As Kia’s Opposites United philosophy guides its design, the brand remains open to exploring innovative ways to redefine utility, comfort, and sustainability in future vehicles. In a changing automotive landscape, Kia’s commitment to meaningful design that reflects progress will shape the trajectory of SUVs and mobility at large.