WionDrive News Desk 
Electric vehicle company EKA Mobility has appointed Rohit Srivastava as its new Chief Growth Officer in a strategic move aimed at accelerating the company’s expansion and enhancing its market position. Srivastava brings extensive experience and expertise in the commercial vehicles and EV sectors. In his role, he will oversee organisational growth initiatives, with a primary focus on top-line profitability and loss responsibilities.
His portfolio will encompass sales, marketing, business development, and product management, leveraging his proven track record in developing innovative business models and driving value creation. Sudhir Mehta, Founder and Chairman of EKA Mobility, expressed his enthusiasm about Srivastava joining the team, highlighting his deep industry knowledge and leadership acumen. Mehta emphasised that Srivastava’s appointment aligns with EKA Mobility’s mission to transform the electric mobility landscape through cutting-edge technologies and sustainable solutions.
With over thirty years of experience, Srivastava has held pivotal roles in sales and marketing, notably as Business Head – Commercial Vehicles Passenger (CVP) at Tata Motors Ltd. His tenure at Tata Motors was marked by spearheading electrification efforts and advancing EV adoption across various public transport sectors, including buses, vans, and minivans.
Srivastava, known for his customer-centric approach and expertise in lean thinking and value chain optimisation, expressed his excitement about joining EKA Mobility. He highlighted the opportunity to drive customer-focused and sustainable business strategies, aiming to position EKA Mobility at the forefront of EV innovation. “Joining EKA Mobility is a tremendous opportunity to contribute to a revolutionary phase in the mobility industry. Together, we will prioritise efficiency, sustainability, profitability, and exceptional customer experiences, shaping the future of electric vehicle technology,” he said.
EKA Mobility’s strategic appointment of Rohit Srivastava underscores its commitment to driving innovation and growth in the EV sector, poised to capitalise on emerging opportunities and meet evolving market demands.
