Amit Saraswat 
What is the collaboration all about?
Carrying the lineage of over 40 years, TVS Racing has now collaborated with Alpinestars — an Italian motorsport safety gear manufacturer — in an effort to offer high quality and safe riding gear to its customers at attractive prices. The company is yet to reveal the prices and market availability details of the newly-introduced riding gear.
At the Moto Soul 2023 event, TVS showcased the range of safety gear articles the Indian bike maker has designed in collaboration with Alpinestars. For the launch of TVS-Alpinestars collaboration, CEO of Alpinestars, Gabriele Mazzarolo also graced the stage with his fellow colleagues.
Speaking about the collaboration with Alpinestars, Vimal Sumbly, head of premium business, TVS Motor Company said, “As part of our continuous efforts to elevate the experience for our customers, we are delighted to announce a strategic collaboration with Alpinestars. This partnership signifies our commitment to rider safety, comfort, and style, ensuring that our customers enjoy the thrill of riding with the globally renowned best-in-class gear.”
Furthermore, he mentioned that the collaboration is a result of around 1 year of planning and execution with Gabriele, who also happened to visit India, in order to have a better understanding of the market dynamics and needs of a diverse country like India.
TVS Moto Soul 2023
In addition to the collaboration with Alpinestars, TVS also collaborated with multiple global customisers to display the new range of customised motorcycles at the event, including a factory official customised Ronin Bober. TVS collaborated with Rajputana customs and Smoked Customs Indonesia, which customised the Ronin Brat and Ronin Roema, respectively.
