Biplab Das 
TVS Motor Company, a prominent player in the global two and three-wheeler segments, has officially marked its entry into the Vietnamese market in collaboration with Minh Long Motors, its distribution partner. This strategic move follows the recent announcement of the company’s entry into Europe, commencing with France.
Offering a diverse range
TVS Motor Company aims to fortify its global footprint by offering a range of scooters and underbone motorcycles at various price points, aligning with its commitment to responsible and sustainable mobility. The introduction of products in Vietnam underscores the company’s proactive approach to expanding its reach in the Asian market.
Leveraging strategic partnerships
In collaboration with Minh Long Motors, TVS Motor Company plans to leverage the distribution partner’s extensive network and market insights. The partnership aims to deliver high-quality two-wheelers to Vietnamese consumers, leveraging TVS Motor’s global recognition for engineering, innovation, and product quality.
TVS Motor Company has a robust presence in over 80 countries, spanning Asia, Africa, and Latin America. Export business constitutes a significant portion, accounting for nearly 25% of the company’s overall business in the first half of the fiscal year 2023. This highlights the global acceptance of TVS Motor’s technologically superior offerings and its strong research and development capabilities.
Leadership statements
J Thangarajan, President Director of PT TVS Motor Company, expressed his privilege at serving customers in Vietnam through the partnership with Minh Long Motors. Highlighting Vietnam’s ascending economy, he emphasized the pivotal role of mobility and access in driving economic growth. Thangarajan pledged an unwavering commitment to delivering an exceptional ownership experience for Vietnamese customers.
Dinh Thi Thu Ha, CEO of Minh Long Motors, acknowledged the honour of being the distributor partner for TVS Motor Company. She underscored the global reputation of TVS Motor Company for quality and innovation. The partnership aligns with Minh Long Motors’ vision of providing Vietnamese customers with top-quality products and an outstanding ownership experience.
TVS Motor Company’s foray into Vietnam represents a significant step in the company’s global expansion strategy. With a focus on delivering diverse and quality two-wheelers, the company aims to cater to the mobility needs of Vietnamese consumers. The strategic partnership with Minh Long Motors is expected to play a crucial role in establishing TVS Motor’s presence in the dynamic Vietnamese market, known for its economic vibrancy and growth prospects.
